Holiday Special - 2 for the Price of 1 from SBI

I've been really busy with the holidays and both of my
daughters have been sick, but I had to take a moment
and invite you to take advantage of an unbelievable
steal.

Site Build It is offering a "2 for the price of
1 Holiday Special." You pay for one website
and get the second site for free to keep for yourself
or give as a gift for Christmas.

I built my very first website with SBI, long before I
knew anything about SEO, html coding, ftp uploads,
or php includes. I chose SBI then because I didn't
NEED to know about any of those things. Creating
a site with SBI is as easy as using Microsoft Word.

Your hosting and domain name is included, as are
plenty of extras such as keyword research tools and
a private forum where SBI users give each other tips
and learn to turn their hobby into a thriving business.

I've used SBI myself, and I highly recommend them.
If you're a coding expert and you want complete control
over every little pixel and piece of code on your site,
you may be better off going with another host. But if
you're a newbie or novice and you'd rather skip the
techie stuff and focus on more important things, SBI
is right up your alley.

When it comes to building a website that
makes money, SBI is unmatched.

To get the Special "2 for the price of 1" deal, click
the link below. The offer expires at midnight on
12/25/06.

http://www.fresh-niche-content.com/sbi

Saving the Sale

One thing that all of the best marketers do is called "saving the sale". The easiest way to explain this powerful technique is to give you a real-life example.

Christmas is almost upon us, and my wife and I do a good deal of shopping online. The other night we were looking at a website called PersonalizationMall.com and pricing out personalized mugs. We're going to give each of our parents a coffee mug with a picture of our two little girls on it. It will be a personal present from the kids to their grandparents.

Anyway, we added the mugs to the shopping cart and uploaded the photo we want added to the mugs, but it was getting late and we were both ready for bed so we decided to hold off until the morning.

Well the following day we logged into our email and there was an unexpected message from PersonalizationMall. It said something along the lines of "We noticed you started to place an order but did not complete the process. If you go back and complete the order now, we'll give you 20% off your purchase."

WOW! I was impressed. We logged back in to our account, completed the order, and received an unexpected discount. But saving a few dollars on a purchase is not the point of this post.

Instead, let's look at the transaction from the merchant's point of view. A prospect visited their site and walked through the steps of personalizing a product and preparing to order, but for some reason the prospect stopped and left their site without buying.

What do most websites do in this situation?

Nothing.

But PersonalizationMall.com applied the Saving the Sale technique and turned a dead end into a paying customer. Sure, they only received eighty percent of the revenue they could have, but they understood that eighty percent is better than zero percent. And now that I'm happy with the services, there's a good chance I'll buy from them again.

This is the lesson I want to leave you with. To be really successful you have to squeeze every last sale that you can out of your visitors. If a prospect looks interested but is on the fence and can't decide, offering them even a small discount can push them to take action. If your profit margins can't support a discount, offer them a bonus product or some other kind of reward.

Saving the sale should be an essential part of your marketing plan. It will increase your profits and build successful relationships with your customers, making them more likely to buy from you again.