Ranked # 6 in Google!

So a few days ago I posted a message that I was looking for an plush doll of a cartoon character named Oswald for my daughter. I was frustrated at not being able to find one (still am!) and I fent the need to vent a little.

Well this morning I Googled the keyword phrase "oswald plush" and was surprised to see this very blog ranked at number 6! I don't expect it to last very long since this blog is more about marketing than stuffed animals, but it was a pretty cool demonstration of how people can find your website or blog through keywords you never would have predicted.

Of course, Oswald plush is not a highly competitve term. According to Wordtracker, that search phrase is only used 4 times per day (and I think a few of them might be me!). But in checking my stats, I found that several people did find this blog by searching for an Oswald plush doll.

And that's part of the Long Tail of Keywords. People don't just find your site using the keywords you optimize your pages for. If you look at your stats over a period of time you'll find all sorts of keywords that never occured to you or that you never targeted. This opens an opportunity for you to spot a trend in the search terms and take advantage of it.