My Big Mistake!
No matter what kind of product or service you are trying to sell, you must always remember to think of your customers. Just because you think something is a good idea doesn't mean that everyone else will too.
It's not what you think, it's what your customers think. This is a lesson that we all must learn.
I thought I had learned this long ago, but maybe not.
A few weeks ago, I launched a new website that offered a huge package of
Niche related PLR article packages. The package contained 120 articles (15 articles on 8 different topics) and some bonuses.
I thought that by packaging all of the articles together I could offer a great value at an reasonable price.
Whew! Was I wrong!
I did sell some packages, but not nearly as many as I planned. But why?
Well I got some feedback from both my customers and from those who didn't buy. And there was a common theme, that can be summed up as:
"Well Mike, you do offer a great value and the articles are good quality. But I don't need all of the different topics covered. I just want one or two."
As I read message after message, it hit me like a brick in the head. I was giving my customers what I wanted, not what THEY wanted!
So I decided to listen to my customers and I spent the better part of today reworking my home page and updating my links. Now, you can purchase each PLR article pack individually for just one low price (and you'll still get all the bonuses).
Let this be a lesson. Always look for feedback from your customers. Research what it is THEY want and deliver...or even better, OVERDELIVER.
And no matter how much success you have, don't think you're infallible. Even experienced marketers can miscalculate. The secret is to identify where you went wrong and fix it!
Check out my new page and grab your PLR articles at Fresh-Niche-Content.com.
It's not what you think, it's what your customers think. This is a lesson that we all must learn.
I thought I had learned this long ago, but maybe not.
A few weeks ago, I launched a new website that offered a huge package of
Niche related PLR article packages. The package contained 120 articles (15 articles on 8 different topics) and some bonuses.
I thought that by packaging all of the articles together I could offer a great value at an reasonable price.
Whew! Was I wrong!
I did sell some packages, but not nearly as many as I planned. But why?
Well I got some feedback from both my customers and from those who didn't buy. And there was a common theme, that can be summed up as:
"Well Mike, you do offer a great value and the articles are good quality. But I don't need all of the different topics covered. I just want one or two."
As I read message after message, it hit me like a brick in the head. I was giving my customers what I wanted, not what THEY wanted!
So I decided to listen to my customers and I spent the better part of today reworking my home page and updating my links. Now, you can purchase each PLR article pack individually for just one low price (and you'll still get all the bonuses).
Let this be a lesson. Always look for feedback from your customers. Research what it is THEY want and deliver...or even better, OVERDELIVER.
And no matter how much success you have, don't think you're infallible. Even experienced marketers can miscalculate. The secret is to identify where you went wrong and fix it!
Check out my new page and grab your PLR articles at Fresh-Niche-Content.com.
posted by Mike Collins at 8:32 PM
1 Comments:
Good thinking Mike. I'm not interested in articles on a whole bunch of different topics, but your Caribbean and Forex niches are interesting.
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