Obey Anti-Spam Laws or You'll Get Canned
A vital part of any successful internet marketing campaign is a mailing list. Sending follow-up emails to your prospects is a tried and true method for making sales.
But its important that you follow the law when doing so. The CAN-SPAM Act of 2004 establishes requirements and sets penalties (fines up to $11,000 per violation) for anyone who sends commercial email.
Some of the key points:
You must include a method for your recipients to opt-out of future emails.
You must not use any kind of misleading or false information in the header or subject lines of your email.
You must identify all commercial emails as an advertisement and include your valid physical address.
The official FTC page has more details regarding the CAN-SPAM Act. Follow the rules and you'll have no problems.
Also, consider using a respected mailing list/autoresponder like Aweber or GetResponse. They make it easy to manage your mailing list and they make sure that you are following Anti-Spam guidelines.
But its important that you follow the law when doing so. The CAN-SPAM Act of 2004 establishes requirements and sets penalties (fines up to $11,000 per violation) for anyone who sends commercial email.
Some of the key points:
You must include a method for your recipients to opt-out of future emails.
You must not use any kind of misleading or false information in the header or subject lines of your email.
You must identify all commercial emails as an advertisement and include your valid physical address.
The official FTC page has more details regarding the CAN-SPAM Act. Follow the rules and you'll have no problems.
Also, consider using a respected mailing list/autoresponder like Aweber or GetResponse. They make it easy to manage your mailing list and they make sure that you are following Anti-Spam guidelines.
posted by Mike Collins at 12:06 PM
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