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Thursday, May 04, 2006

The BIBLE of Web Copywriting

The best book I've read to date on copywriting is without a doubt Maria Veloso's Web Copy That Sells

I picked it up not too long ago and have read it twice already. Its an easy read and I keep it on my desk as a reference everytime I write.

Maria brilliantly explains how to get inside your readers mind and gently lead them to your 'call of action'. Whether you want them to buy your product, sign up for your newsletter, or whatever...Web Copy That Sells will show you how to do it.

I'm not a fan of the hard-sale approach, so I found Maria's gentle approach much more to my liking. She recommends using an editorial style rather than a 'ram it down their throat' style.

Writing copy for the web is much different than writing in other mediums, and Maria's years of experience can be helpful even to experienced compywriters. For newbies, it's required reading.

When you start using Maria's tips, you should see a noticeable increase in conversions/income almost immediately.

Pick up your copy with this link right now before you forget:
Web Copy That Sells

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